To be the leading Quick Service, Casual Dining and Coffee Shop concepts operator in Iraq . We intend to achieve this by bringing best of bread international brands and offering the Iraqi consumer a new and unique dining experience where delicious tastes are delivered with exceptional service, in a hospitable environment, and at affordable prices. Through customer focus and operational excellence we aim to provide our customers with both an enjoyable and memorable experience that will keep them coming back.


To create a sustainable, high growth, high value casual dining, quick serve and coffee concept operation in Iraq that brings to the Iraqi consumer a new and pleasurable experience.


To rollout in the next three years multiple outlets in the following Categories: